“Open Enterprises”: Coppini opens the doors of the MuseoAgorà

Discovering the olive tree and the art of extracting oil

Coppini Arte Olearia is the company that has the honor of officially launching the “Imprese Aperte” project, promoted by the association “Parma, io ci sto!” and the Unione Parmense degli Industriali and founded on the concept of the company as a social actor in the territory and as a place of production of culture . On Saturday 7 and Sunday 8 March, Coppini Arte Olearia will open the doors of the Agorà Orsi Coppini Museum to the public: a sensory and symbolic journey into the culture of the olive tree, to tell visitors about the art of extracting extra virgin olive oil. The visits will be guided, leaving every 30 minutes, in the time slots 10:00 -13:00 and 15:00-18:00. Each group can accommodate up to a maximum of 30 guests. The visit is free and can be booked on the website:

“Imprese Aperte”: Coppini apre  le porte del MuseoAgorà
it/">www.vivaticket.it . This weekend will not be the only opportunity to visit the Agorà Orsi Coppini Museum : the structure will, in fact, be open to the public every weekend, from March to November.


For over 70 years, Coppini Arte Olearia has contributed to writing the history of Italian extra virgin olive oil : the company's entrepreneurial adventure began on March 26, 1946, on the initiative of Amèrico Coppini. Today, Coppini Arte Olearia, in its third generation of the family, is a point of reference for the production and distribution of extra virgin olive oil of certain and certified quality. Olive groves and mills are located in three regions - Abruzzo, Puglia and Sicily - and over 3,300 olive growers, from 2002 to today, have delivered their olives - in compliance with the specifications and the advice of the company's expert agronomists - to the mills managed by Coppini Arte Olearia. The first company in the sector in Italy, Coppini Arte Olearia introduced an identity card on each bottle in 1992, declaring all the data relating to the bottled extra virgin olive oil.

Coppini oil was also among the protagonists of Expo 2015 in a small square inside the Italian Pavilion dedicated to the "Land of Oil and the Olive Tree".

Open to the public of “Imprese Aperte”, the Museum of Olive Art and the Agorà tra gli Ulivi, an amphitheater for 500 people in white Prun stone, are located in San Secondo Parmense, within a natural park of different Italian olive cultivars, in the area of ​​the nineteenth-century Podere Fieniletto dairy. The exhibition and sensory itinerary revolves around the olive tree, a sacred tree in all civilizations, a symbol of peace and dialogue, a source of sustenance and care for the body and spirit, and oil. And the tasting of extra virgin olive oil will be one of the fundamental stages of the visit to the MuseoAgorà Orsi Coppini.